Authentic You
This campaign addresses the universal struggle of identity—feeling pressure to be someone you are not, wearing a "mask," and constantly comparing your life to others. The central message is one of unconditional love and acceptance. Jesus created every person uniquely and loves the true and real you. He is the bridge that breaks down the barrier of our failures (sins), offering forgiveness, a new life, and the hope of discovering your genuine purpose and authentic identity in Him.
Target Audience
The primary audience is a global group (Ages 18–34) who are wrestling with questions of self-worth, purpose, and identity. They feel like they have to "perform" or "keep up" with others and are tired of wearing a facade. They are seeking acceptance, a stable sense of self, and the freedom that comes from knowing their true purpose. This audience may be from diverse, non-Western backgrounds and may have little to no church background.
Suggested Follow-Up
Initial Follow-Up Questions (Keep it simple and open-ended):
Thank you for connecting with the "Authentic You" message! What part of the video or website about finding your true self resonated with you most?
You mentioned [their initial response]. The message talks about feeling like you have to wear a mask. What does "putting on a mask" feel like in your life right now?
Do you ever compare your life to others? What do you think your heart is truly searching for?
Jesus offers a unique and real identity. What does purpose mean to you right now?
Going Deeper:
The campaign talks about our poor choices creating a barrier between us and God. What does the word "sin" mean to you?
We believe Jesus is the bridge to connecting with God. What makes it hard to trust Jesus to show you your true purpose?
If you could live your most authentic life, what would be different about it?
The message offers forgiveness and new life. What kind of change are you hoping for most in your life right now?
If you’re open to it, we could explore some of these ideas more. Would you be interested in learning about [a specific topic they mentioned or a simple Bible concept like purpose, forgiveness, or identity]?
Suggested Verses and Bible Studies
Your Unique Identity in God's Love:
Focus on Psalm 139:13 ("For you formed my inward parts; you knitted me together in my mother's womb.")
Discuss that God created them on purpose and loves them unconditionally—not for what they do, but for who they are.
The Problem of the Barrier (Sin):
Explore Romans 3:23 ("For all have sinned and fall short of the glory of God.")
Talk about how "sin" is more than just bad behavior; it's falling short of God's perfect plan and choosing our own way, which separates us from Him.
Jesus, the Bridge to True Purpose:
Study John 14:6 ("Jesus said to him, 'I am the way, and the truth, and the life. No one comes to the Father except through me.'")
Focus on Jesus being the only way to find the forgiveness and new life that connects us back to God, leading to our true purpose.
Domains:
authenticyou-gsd.exploregod.com
authenticyou-ytc.exploregod.com
authenticyou-ytl.exploregod.com
authenticyou-ytv.exploregod.com
ev-authenticyou-ytc.exploregod.com
authenticyou-fbl.exploregod.com
authenticyou-fbv.godlife.comauthenticyou-ytl.godlife.comauthenticyou-fbl.godlife.com