Control
This campaign directly addresses individuals who feel overwhelmed, anxious, and burdened by a chaotic and out-of-control life. The core message is that people can stop trying to control their world and, instead, surrender their worries to Jesus. He is presented as "the anchor that holds," offering lasting peace, a new relationship with God through forgiveness, and the promise of eternal life to anyone who trusts in Him.
Target Audience
The audience is a broad, global English-speaking audience (suggested 18-50) who feel life is chaotic, unstable, or "sinking." They are high-level seekers trying to maintain control and are being pulled under by the worries of the future. They are actively seeking a way to find a stable anchor of hope, peace, and are open to exploring spiritual solutions to their burdens.
Suggested Follow-Up
Initial Follow-Up Questions (Keep it simple and open-ended):
Thank you for connecting with our video! What resonated with you most about the message of finding an anchor in the storms of life?
You mentioned [this issue] in your message. Can you tell me more about what you are currently feeling?
The message is about giving up control. What are some of the things in your life that feel most "out of control" right now?
Jesus is called "the anchor of hope and peace." What does having that firm foundation feel like for you?
Going Deeper:
The ad says we don't have to "drift through the unknown alone." What does trusting Jesus to "carry you through" look like in your situation?
What does the concept of "lasting peace" mean to you right now, and how is it different from temporary calm?
What makes it hard for you to give up control and trust in Jesus as your anchor?
If you're open to it, we could explore some of these ideas more. Would you be interested in learning more about [a specific topic they mentioned or a simple Bible concept like trust, forgiveness, or God's purpose]?
Suggested Verses and Bible Studies
Finding Peace in Jesus:
Focus on verses like John 14:27 ("Peace I leave with you; my peace I give you. I do not give to you as the world gives. Do not let your hearts be troubled and do not be afraid.") and Philippians 4:6-7 ("Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus.").
Discuss how Jesus offers a unique and lasting peace that is different from worldly stability.
God's Presence as the Anchor:
Explore Isaiah 41:10 ("So do not fear, for I am with you; do not be dismayed, for I am your God. I will strengthen you and help you; I will uphold you with my righteous right hand.") and Hebrews 13:5 ("Never will I leave you; never will I forsake you.").
Talk about God's constant presence and support, even in the midst of life's challenges.
Trusting in God's Plan:
Look at Proverbs 3:5-6 ("Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to him, and he will make your paths straight.") and Jeremiah 29:11 ("For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.”).
Emphasize the importance of trusting God's wisdom and His good plans for their lives.
Forgiveness and Eternal Life:
Discuss Romans 5:8 ("But God demonstrates his own love for us in this: While we were still sinners, Christ died for us.") and 2 Corinthians 5:17 ("Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here!)."
Explain the concept of forgiveness and the new, stable life available to those who believe.
Domains:
controlsg-gsd.godlife.com
control-gsd.godlife.com
control-ytv.godlife.com
controlsg-fbv.godlife.com
control-fbl.godlife.com