"What If Easter Is Real?" Response Guide

The campaign's theme is "What If Easter Is Real?" The Big Idea, or Core Message, is that Easter is not just a story but a real hope from a God who meets people exactly where they are—in their doubt, pain, and uncertainty. The main point is that God's love comes to a person first; they do not have to be perfect. The primary Call to Action is "Chat Now" which invites people to talk to someone who cares.

Target Audience:

This campaign is targeted to someone, who is typically not a Christian and is going through a heavy season of life. They may be skeptical, dealing with "real life, real pain, real doubt," and feel unseen or forgotten.

 Their unspoken need is to know that "hope is real—and that God hasn’t forgotten me." A person who clicks the "Chat Now" button is in a mixed emotional state, taking a "Step Toward Hope." He or she may be feeling:

• Uncertainty/Doubt: They feel skeptical and distant, even as others celebrate.

• Weariness/Pain: They are carrying the weight of struggles and feel lonely or confused.

• Curiosity/Hope: They are open to the possibility that hope is stronger than death.

Ultimately, they are looking for peace and a person who will simply listen to them.

Suggested Questions

Use these simple, open-ended questions to start an email conversation. They are direct and easy to understand, even for someone who speaks English as a second language.

1. What made you click on our message about Easter?

2. How do you celebrate Easter? My family and I usually….

3. If you had to choose one thing, what is the biggest question you have about faith or hope right now?

4. What does the word "hope" mean to you in your life?

5. What is something heavy or difficult you are dealing with right now?

6. What do you wish you could have more of this season (like peace, joy, or certainty)?

7. How can I pray for you this week?

Resources

Bible Study: The Gospel of John

Jesus Film: Easter Explained

Article: What Does Jesus’ Death Have to Do with Easter?

Article with Video: Why Does God Allow Pain and Suffering?

Easter Explanation for ESL (We recommend just using the “Reading” sections with questions)

Domains:

fb.godlife.com

easter26-series.godlife.com easter26sg-fbv.godlife.com easter26-gsd.godlife.com easter26split-gsd.godlife.com easter26sg-gsd.godlife.com easter26-ytv.godlife.com