Influencer Campaign: Justin Hobbs
Influencer - Justin Response Guide
This campaign focuses on the testimony of Justin, a college athlete and TV competitor, to address the deep-seated issues of emptiness, shame, anxiety, and the pressure of performance-based identity. The central message is that external success and approval are not a solid foundation and that true freedom, lasting peace, and an unshakable identity are found only in a relationship with Jesus Christ, who offers forgiveness and grace over human perfection.
An influencer campaign An influencer campaign leverages the credibility and reach of a trusted individual—in this case, Justin—to share a core message with their established audience. His personal testimony as a high-achiever resonates with so many people seeking the truth and grace of the Gospel. By partnering with Justin, we get to share the story of what God has done in his life with our audience, and with his!
Target Audience
The primary audience is men and women who have experienced external success but still feel internal emptiness, anxiety, or shame. They are likely high-achievers, or people who base their self-worth on performance and approval. They may be wrestling with existential or spiritual questions, and are open to exploring a faith-based solution for peace and identity.
Suggested Follow-Up
Building Trust (Initial Questions - Keep it simple and open-ended):
Thank you for connecting with Justin's story! What was it about his journey—college athlete, TV competitor—that resonated with you the most?
You mentioned [their initial response]. Can you tell me more about that?
The ad mentions people often strive for success and approval. What does "success" mean to you right now, and how does that pursuit make you feel?
Justin found an identity that can’t be shaken. How would you introduce yourself to someone?
Going Deeper:
Justin’s message is that there’s "no performance, no pressure" in Jesus. What does it mean to you to stop performing and simply rest?
Justin talked about feeling "drowning in shame, anxiety, and pressure." What are some of the pressures or "shame" that you are currently carrying?
What makes it hard for you to believe that there is a love for you that is separate from what you accomplish?
The campaign suggests that the emptiness we feel might be a spiritual hunger. What do you think your heart is truly hungry for?
If you're open to it, we could explore some of these ideas more. Would you be interested in learning about [a specific topic they mentioned or a simple Bible concept like identity in Christ or grace]?
Suggested Verses and Bible Studies
Grace, Not Performance:
Focus on Ephesians 2:8-9 ("For it is by grace you have been saved, through faith—and this is not from yourselves, it is the gift of God—not by works, so that no one can boast.") and 2 Corinthians 12:9 ("My grace is sufficient for you, for my power is made perfect in weakness").
Discuss how God accepts us based on Jesus' work, not our own striving or performance.
New Identity in Christ:
Explore 2 Corinthians 5:17 ("Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here!") and Galatians 2:20 ("I have been crucified with Christ and I no longer live, but Christ lives in me...").
Talk about shifting one's core identity from achievements or failures to being a new creation in Jesus.
Peace from Shame and Anxiety:
Discuss Philippians 4:6-7 ("Do not be anxious about anything, but in every situation, by prayer and petition, with thanksgiving, present your requests to God. And the peace of God, which transcends all understanding, will guard your hearts and your minds in Christ Jesus.") and Romans 8:1 ("Therefore, there is now no condemnation for those who are in Christ Jesus").
Emphasize that Jesus provides a lasting peace that addresses the shame and anxiety that come from a striving life.
The Invitation to Trust:
Look at Romans 5:8 ("But God demonstrates his own love for us in this: While we were still sinners, Christ died for us.") and John 1:12 ("Yet to all who did receive him, to those who believed in his name, he gave the right to become children of God").
Discuss the simplicity of the Gospel: Jesus died for us, and the choice to trust Him results in a new relationship with God.
Domains:
influencer-justin-fbv.exploregod.com
ev-influencer-justin-fbv.exploregod.com
influencer-justin-dgc.exploregod.com
ev-influencer-justin-dgc.exploregod.com
influencer-justin-gsd.exploregod.com
influencer-justin-organic.exploregod.com