Purpose Response Guide
Landing Page
This campaign speaks directly to individuals who feel a deep sense of emptiness, invisibility, or a lack of meaning and direction in their lives, even after pursuing success or distractions. The core message is that the void they feel is a spiritual longing that can only be filled by Jesus Christ. He offers true and lasting Belonging, Purpose, and a New Beginning by providing forgiveness and eternal life to all who trust in Him.
TARGET AUDIENCE
The audience includes individuals who feel their life is out of control, empty, or invisible, even when surrounded by people. They are seeking a way to fill a profound void, are looking for hope and lasting purpose, and are open to exploring a faith-based solution through Jesus.
SUGGESTED FOLLOW-UP
Initial Follow-Up Questions (Keep it simple and open-ended):
Thank you for connecting with the message! What part about purpose or meaning touched you most?
You mentioned [their initial response]. Can you tell me more about that?
The message talks about feeling empty inside. What does "emptiness" look like in your life right now?
The message offers "lasting purpose." What does having a purpose mean to you today?
Are you looking for a way to know God better?
What is a time you have felt deep happiness and purpose?
Going Deeper:
The message says that Jesus is what we are missing. What makes it hard for you to believe in Jesus?
The website talks about a "new beginning." What change are you hoping to see in your life?
The message offers forgiveness. What does the word "forgiveness" mean to you?
If you're open, we can talk more. Would you like to know more about [a simple Bible concept like forgiveness or new life]?
What does it mean for you to trust or believe in Jesus?
Who do you believe Jesus is?
We all have "wrongs" that separate us from God. What do you think about the idea that everyone needs forgiveness?
SUGGESTED VERSES AND BIBLE STUDIES
Belonging and Purpose:
Focus on verses like Ephesians 2:10 (“For we are God’s handiwork, created in Christ Jesus to do good works, which God prepared in advance for us to do.”)
Discuss how God created each person with a specific plan and value.
New Life and Transformation:
Explore 2 Corinthians 5:17 (“Therefore, if anyone is in Christ, the new creation has come: The old has gone, the new is here!”)
Talk about the complete change and new identity that comes from trusting Jesus.
Salvation is by Faith:
Study Ephesians 2:8-9 (“For it is by grace you have been saved, through faith—and this is not from yourselves, it is the gift of God—not by works, so that no one can boast.”)
Emphasize that eternal life and purpose are a free gift, not something to be earned through human effort.
Domains:
purpose-fbl.godlife.com
purpose-dgc.godlife.com
purpose-ytv.godlife.com
purpose-gsd.godlife.com
purposesg-gsd.godlife.com
purposesg-dgc.godlife.com
purposesg-fbv.godlife.com
purpose-fbv.godlife.com